it seems like something they would want to talk about. >> certainly. even michelle obama was offering, you know, her support saying she wants other retailers involved as well in this program. i'm not sure what happened. >> i am assuming they don't want to put themselves on television because. gun debate that is raging at the moment. it's a very difficult subject for the largest seller of weapons in the united states. if you look at what happened in the wake of the shooting that we had here, they removed the bushmaster ar-15 that killed 26 people from their website. and yet we're still selling semiautomatic guns, and many guns sold out of the semiautomatic guns and they say they're not prepared to change their gun mix. they're right in the heart of that debate as the largest licensed gun seller in the united states, as we get moves almost by the hour. the white house trying to change gun policy. >> exactly. >> reluctantly. they didn't want to go in the first instance and said, we didn't realize how important that it was that we were physically. >> we'll